Food Blog Income Report - Month 13 (July)

Over a year into our food blog, here’s where we stand from passive income. I’m sharing with you a food blog income report that includes income, expenses, profit, as well as details on sweat equity for maintaining this blog as a side hustle.

We have reached our goal of making over $500 a month consistently. It’s pretty exciting to see how your hard work pays off. Sure, right now it’s like making pennies per month if you compare the sweat equity I put into it.

However, “learning HOW TO make money” along with devising how to use “software” to help is something I enjoy doing as a hobby. I had never realized it before until now. Some people enjoy photography for fun, working out for fun, gaming for fun – I like to do all of those with the ability to monetize. While it might sound bad to you, I literally have come to the realization that outside of hanging out with my family and doing stuff with them, learning how to monetize things is ENJOYABLE for me. It’s the “how to” and understanding the mechanics of doing it that is fun for me. Making a profit is just a outcome/benefit of that.

I hope this helps you understand my mindset. I have just come to this realization myself. Some of you might be turned off with that, and that’s totally okay.

Planned Work and New Strategies

In this section, I talk about whether I was able to implement what I said I would do in the last month.

1. Continue Consistent Content Creation

This month has been pretty terrible for me when it comes to content creation. I wrote three pieces. My goal is to create 10 more this month so I can have a total of 100 posts on the blog.

2. New Group Boards

I’m literally out of pins for my mom’s blog. It’s easy work to do to go add them to Tailwind, but I’m prioritizing my time on YouTube for my lifestyle blog, so this is definitely taking a backseat for now.

3. Notion

I can’t stress this enough – I use Notion as my To Do list for EVERYTHING. This is literally how I plan things – monthly and quarterly goals. I cannot do daily or weekly because I can never commit to getting them done. So far, this is working.

New Blogging Strategies Outside of Planned Work

None. I’m just continuing to churn out content right now.

The Blog Metrics and Numbers

Traffic & SEO Report:

Blog Posts Published This Month: 3
Total Blog Posts So Far: 90
Number of Hours Writing Blog Posts: average around 2.5 hours per post
Number of Newsletter Subscribers: 249 (up from 186)
This Month Sessions (last 30 days): 32,348 (up from 26,434)
This Month Page Views (last 30 days): 39,517 (up from 32,315)
This Month’s SEMRUsh Keywords (for the United States): 5,801 (up from 4,285)

July Income:

Affiliate Income (Amazon): $39.44
Mediavine Income: $654.28
- July RPM: $20.17 (up from $19.34)

Total Blog Income: $693.72

July Expenses:

If there are multiple sites that heavily leverage that specific tool, I’ll share that expense across those brands and divide it out by duration so you can see the cost for that tool specifically for that brand. While I paid the price upfront in one payment for these, I wanted to include the costs over the course of the months to correlate to income reported by month.

Bigscoots Hosting: $24.75 per month
Drip Email Management: $12.50 per month
Adobe Creative Cloud: $13.25 per month
Shutterstock: $10 per month
Deposit Photos: $3.16 per month
Thrive: $5 per month
Tailwind App: $17.48 per month

Total July Expenses: $86.14

July Blog Net Profit:

The net profit on this blog for this month for about 2.5 hours x 3 blog posts is $607.58.

Strategies for Next Month

Strategies That I Plan On Continuing

Continue Consistent Content Creation

100 blog posts by end of Q3 is my plan.

New Strategies That I Plan on Implementing

None. My fingers to the keyboard and just continue writing content.

Summary

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Food Blog Income Report – Month 13 (July)