Seng Nickerson

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Recommended Tools by Phase

These are the recommended tools and services that I LOVE using in my business. I will only ever share the tools that have made me successful in my my side hustles.

The importance of knowing the right ones to use at the right phase of your business is the key. If you spend your money on things you DON'T need at that moment, you're potentially just throwing away cash.


Understanding the Phases of Your Journey

Online marketing and creating a platform has a VERY low cost to entry. You can literally stand up a storefront for less than $10 a month. Too often, people will buy tools that they think is the magic bullet that will help them start finding their audience without putting in the work.

Here are the general phases of the journey of an online marketer and side hustler:

Phase 1 - Discovery

In this beginning journey, you have not created an income yet nor have an idea on where and how you can best monetize your business. You're also doing a lot of research and constant testing to see what works. The tools in this phase will help you get started on creating structure for your business as well as the foundation for your side hustle.

Phase 2 - Growth

At this point, you are over a year into your business and understand it well enough where you have structure and strategies in place. You have over 500 people visiting your site a month. The tools in where will allow you to level up your online home, start to increase your promotional strategies, and finally start using email strategies.

Phase 3 - Expansion

In this phase, you know what you need to do, but need more time in the day to do it. The tools in this phase will allow you to leverage your profits and continue to grow your business by paying for TIME so that you can continue operating at a strategic level.

The Tools by Phase

Click on the tab the best represents the phase of business you are in to help you get started!

  • phase 1 - Discovery
  • phase 2 - growth
  • phase 3 - expansion

When you are just getting started ...

Dreamhost

HOSTING PROVIDER

My very first host was Dreamhost. I know a lot of people use Bluehost, but I've heard horror stories. I've never had a bad experience with Dreamhost. It's also where I buy my domain name. Get $50 by signing up through this link!

Try Dreamhost

Canva

GRAPHICS EDITOR

Canva is an amazing tool that allows you to create graphics for any platform where you are sharing images. I love using this to create Pinterest images!

Try Canva

Trello

PROJECT MANAGEMENT TOOL

This is an AMAZING To Do list. It has so many options for customization. I love using this to jot down the ideas I have for the blog and how I can use it.

Try Trello

When you are ready to level up ...

BigScoots

HOSTING PROVIDER

As my traffic grew from 500 views per month to 25,000 page views per month, my blog started slowing down with Dreamhost. I had to upgrade to a new provider, and they are amazing.

Try Big Scoots

Tailwind

PINTEREST SOCIAL SHARING

I use tailwind EVERY DAY to schedule my pins so I don't have to think about pinning manually every day. It's Pinterest Approved!

Try Tailwind

ConvertKit

EMAIL MARKETING PROVIDER

I love ConvertKit. I have used a few email marketing providers, and this is the easiest one to use and is intuitive enough to get "fancy" without being bogged down by a learning curve.

Try ConvertKit

When you start building a team ...

Upwork

FREELANCE CAREER BOARD

I've used so many resources from Upwork to hire people for odd jobs that I don't want to do with the blog. It's been an amazing time saver for me.

Try Upwork

HootSuite

SOCIAL MEDIA MANAGER

I use HootSuite when I need to manage with a team all of my social accounts so I can see in one view what is being published.

Try HootSuite

Adobe Creative Suite

GRAPHICS PROGRAMS

I use Adobe Creative Suite every single day for graphics, video, audio and so much more! Adobe Lightroom, Photoshop, Illustrator, InDesign, XD and After Effects are just some of the programs I use.

Try Adobe CC
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Check out the free course that provides actionable steps to help you generate traffic to your blog as well as learn about the various monetiziation opportunities. It is not a guaranteed income opportunity.