Credentials
Product Growth • Discovery • Advertising Systems
Principal Technical Product Manager | 10+ Years Building Advertising & Commerce Systems at Internet Scale
Product leader who has led worldwide search advertising and discovery programs across shopping ads, product feeds, and auction systems. Rare combination of strategic leadership, technical fluency, and direct revenue accountability—having owned programs generating billions in annual revenue across Google, Bing, Pinterest, and emerging advertising platforms.
Core Expertise
Areas of Deep Specialization
Shopping Ads
Feed optimization, product selection, merchant center management
Auction Systems
ML optimization, value-based strategies, elasticity measurement
Platform Partnerships
Google, Bing, Pinterest, emerging vendor integrations
Product Catalog Systems
Feed architecture, attribute management, real-time sync
Experimentation
Geo-based A/B testing, incrementality, attribution
International Expansion
30+ countries, localization, marketplace launches
Career Highlights
Programs Driving Billions in Revenue Through Systematic Optimization
Auction & Optimization Systems
- Launched ML-based optimization systems for Shopping Ads worldwide, delivering over $XXB in annualized incremental value through auction-aware strategies
- Pioneered value-based optimization approaches that exceeded expectations by significant margins, with revenue lifts of +XX% across ad formats
- Built automated campaign management systems reducing deviation from efficiency targets by 50-80% compared to manual operations
Product Catalog & Feed Architecture
- Architected unified catalog systems serving $XXM+ products across 30+ countries, 15 languages, and 7+ major advertising vendors
- Led multi-year system re-architecture migrating from legacy infrastructure to modern data subscription services, reducing vendor onboarding from weeks to days
- Launched product selection models that expanded addressable catalog by 50%+ while maintaining efficiency guardrails
Ready to Work Together?
If you’re looking for strategic guidance on advertising systems, product feeds, or growth infrastructure from someone who’s built these systems at scale—let’s talk.