If you haven’t read Part 1, here’s what you need to know: Google’s Universal Commerce Protocol (UCP) enables AI agents to complete purchases on behalf...
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Category: Ad Tech & Automation
Great marketing isn’t just about ads — it’s powered by the technology behind them. This category explains the tools and systems that keep your business visible and efficient: from site crawlers and indexing (so customers can actually find you) to automation protocols, APIs, and standards like MCP that make running campaigns easier. Each post breaks down what these technologies do, why they matter for SEO and ads, and how small and mid-sized businesses can use them without needing a full tech team.
Universal Commerce Protocol (UCP): What Executives Need to Know Before Adopting
What is Universal Commerce Protcol? Google’s Universal Commerce Protocol, announced at NRF 2026 in January and co-developed with Shopify, Etsy, Wayfair, Target, and Walmart, is...
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Why Every Retailer Needs a Clean Product Feed Now: The Foundation for Success in the Era of Gen AI and LLM-Powered Advertising
Product feeds are the connective tissue of digital commerce. They describe what you sell, where to buy it, and why it matters—all in structured data...
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How to Change Google Shopping Feeds Without Recreating Hundreds of Campaigns
Quick Overview: Switching your Google Shopping campaigns to a different Merchant Center feed doesn’t have to mean starting from scratch. Whether you’re migrating to a...
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