• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Seng Nickerson | Digital Ads Strategy & Growth

Helping businesses spend smarter and grow faster with clear, actionable advertising strategies.

  • Home
  • About Seng
  • Blog
    • Shopping Ads & Product Feeds
    • Search & Text Ads
    • Strategy, SEO & Growth
    • Social & Display Ads
    • Ad Tech & Automation
    • Conversational & AI Ads
  • Resources
  • Contact
  • Free Guide

Seng

The Cost of Dirty Data: How Product Feed Errors Quietly Waste Your Ad Spend

When most retailers think about optimizing their ads, they focus on budgets, bids, and creatives. But there’s a hidden force quietly determining how often—and how...
Read More
advertisers working on product catalog changes

Why Every Retailer Needs a Clean Product Feed Now: The Foundation for Success in the Era of Gen AI and LLM-Powered Advertising

Product feeds are the connective tissue of digital commerce. They describe what you sell, where to buy it, and why it matters—all in structured data...
Read More

How to Change Google Shopping Feeds Without Recreating Hundreds of Campaigns

Quick Overview: Switching your Google Shopping campaigns to a different Merchant Center feed doesn't have to mean starting from scratch. Whether you're migrating to a...
Read More

How to Optimize Your Digital Advertising Spend Across Every Channel

Digital advertising has become one of the most important levers for business growth. Yet too often, companies treat their ad budget as one big bucket—spending...
Read More

A Comprehensive Guide to Product Catalog Feed Attributes: Link, Ad Link, and Mobile Link

When setting up product catalog feeds for platforms like Google, Bing, Pinterest, and Meta, it's crucial to understand the role of specific attributes—namely the link,...
Read More

What Are Free Product Listings on Google Shopping?

For businesses selling products online, free product listings on Google provide an excellent way to increase visibility without spending a dime on advertising. However, in...
Read More
  • Page 1
  • Page 2
  • Page 3
  • Interim pages omitted …
  • Page 9
  • Go to Next Page »

Footer

SengNickerson.com

  • About
  • Advisorship
  • Resources
  • Seng on YouTube

Projects

  • Home & Style Blog
  • Cooking with Lane
  • Elusive Pursuits
  • Chasing Experiences Vlog

Legal

  • DMCA Policy
  • Cookie Policy
  • Terms of Use