• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Seng Nickerson | Digital Ads Strategy & Growth

Helping businesses spend smarter and grow faster with clear, actionable advertising strategies.

  • Home
  • About Seng
  • Blog
    • Shopping Ads & Product Feeds
    • Search & Text Ads
    • Strategy, SEO & Growth
    • Social & Display Ads
    • Ad Tech & Automation
    • Conversational & AI Ads
  • Resources
  • Contact
  • Free Guide

Stop Wasting Money on Ads That Don’t Convert

Democratizing Enterprise-Level Advertising Strategies for Growing Businesses

I take the advertising playbooks that only big brands typically access and make them work for businesses with real budgets and real constraints. From product feed optimization to AI-powered campaigns, learn how to compete without the enterprise price tag.

Get Your Free Strategy Guide
Seng Nickerson
Meet Seng

Bridging Big Brand Strategy with Small Business Reality

I’ve spent over a decade leading digital advertising strategy for enterprise brands, managing multi-million dollar campaigns and developing the playbooks that drive results at scale. But I’ve always believed these proven strategies shouldn’t be locked away in corporate boardrooms.

Today, I work at the cutting edge of advertising technology—from AI-powered automation to conversational ad platforms—giving me a front-row seat to where the industry is heading. I see the tools and tactics that will shape the next five years of digital marketing.

My mission is simple: take the enterprise-level strategies I use in my corporate role and translate them into practical, budget-friendly approaches that small and mid-sized businesses can actually implement and afford.
Product Catalog Mastery

Master the Foundation of Successful Shopping Campaigns

Your product catalog feed is the backbone of every shopping ad campaign. Learn how to optimize feeds, structure data, and avoid the costly mistakes that drain budgets and kill performance.

What is a Shopping Feed?

What is a Shopping Feed?

An Overview of Shopping Ads Feeds: Boosting Your Advertising Campaigns

An Overview of Shopping Ads Feeds: Boosting Your Advertising Campaigns

What Are Free Product Listings on Google Shopping?

What Are Free Product Listings on Google Shopping?

The Future of Advertising

Conversational AI & Smart Advertising Agents

Think of conversational AI as having a smart sales assistant that never sleeps. While most businesses are just discovering ChatGPT, enterprise-level AI advertising tools can already write copy, optimize campaigns, and hold personalized conversations with customers automatically.

Below, you’ll find practical posts that cut through the hype and focus on what actually works for businesses like yours.

Conversational Marketing with Chatbots

Conversational Marketing with Chatbots

Chatbot and Conversational Agent – What’s the difference?

Chatbot and Conversational Agent – What’s the difference?

Chatbots vs Search Engines – What’s the Difference?

Chatbots vs Search Engines – What’s the Difference?

Lead Magnet Section
Shopping Ads Strategy

✓ Product Feed Optimization
✓ Campaign Structure Guide
✓ Bid Management Tactics

AI Ads Playbook

✓ Automation Workflows
✓ Copy Generation Tools
✓ Performance Tracking

SMB Ad Templates

✓ Campaign Checklists
✓ Budget Allocation Guide
✓ ROI Optimization

5 READY-TO-GO STRATEGIES

Stop Guessing: How to Know If Your Ad Strategy Will Actually Convert

Sign up now to get the free guide — plus weekly updates with proven AI-powered ad strategies and tips.

Footer

SengNickerson.com

  • About
  • Advisorship
  • Resources
  • Seng on YouTube

Projects

  • Home & Style Blog
  • Cooking with Lane
  • Elusive Pursuits
  • Chasing Experiences Vlog

Legal

  • DMCA Policy
  • Cookie Policy
  • Terms of Use