Product Leadership for Business Outcomes
Build Products That Move the P&L.
Strategy, Automation, and Growth at Scale.
I’m a Principal Technical Product Leader at Amazon, building automation and platform systems where product decisions directly affect revenue, efficiency, and long-term growth.
I write and teach practical product thinking for high-stakes systems—how to choose the right bets, measure what matters, and scale execution without getting trapped in feature theater.
Many Teams Ship Features.
Few Teams Ship Measurable Business Outcomes.
Most product advice is either abstract theory or feature-level execution. It rarely helps you make the hard calls: what to build, what to kill, how to measure impact, and how to scale an operating system that holds up under real load.
I focus on the practical layer where strategy becomes results—prioritization under constraints, experimentation that actually answers the question, and automation that compounds the business over time.
Authority comes from outcomes—measured, explained, and repeatable.
About Seng
Product Strategy That Holds Up Under Scale
I lead large-scale product initiatives across automation, measurement, and platform execution. My work lives where business goals meet technical reality—defining strategy, aligning teams, and building systems that compound.
If you’re an executive, a senior PM, or an aspiring PM, I help you level up how you think: what to prioritize, how to prove impact, and how to build durable product leverage.
Full Background →Signals From Operating at Scale
10+
Years Building Platforms
100M+
Products Touched by Systems
$B+
Revenue-Scale Systems
YouTube
Product Leaders Love What I Have to Say
Examples of how I think: turning messy inputs into clear strategy, and strategy into execution that shows up in revenue and outcomes.
How I Became a Product Manager
The path, the pivots, and the lessons that helped me build real product leverage.
My Remote Office Setup
The systems and tools I rely on to ship consistently and think clearly.
Who This Is For
Builders Who Want Leverage, Not Busywork
Executives & Business Leaders
You want product decisions tied to measurable outcomes—growth, efficiency, and durable bets that compound over time.
Senior PMs & Product Leaders
You’re ready to operate at the next level—clear strategy, sharp metrics, and execution systems that scale.
Aspiring PMs
You want real frameworks: how to think, communicate impact, and build credibility fast in technical environments.
Product Strategy That Impacts the Business
Frameworks for prioritization, measurement, and decision-making—so your roadmap drives outcomes, not just output.
TikTok
Quick Hits on Product Thinking
Short-form insights on product leadership, prioritization, and building systems that scale—in under a minute.
Automation, AI & Agentic Systems:
How Scale Actually Happens
The future isn’t “more tools.” It’s better systems—automation that compounds, metrics that clarify, and workflows that ship reliably.
Ready to Operate at the Next Level?
I work with a small number of leaders and PMs who want clearer strategy, stronger measurement, and execution systems that scale. If that’s you, let’s talk.
Learn About Advisory →