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Seng Nickerson | Digital Ads Strategy & Growth

Helping businesses spend smarter and grow faster with clear, actionable advertising strategies.

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Conversational AI & Smart Advertising Agent Strategies

Think of conversational AI as having a smart sales assistant that never sleeps, never takes a break, and gets better at helping your customers every single day. While most business owners are just discovering ChatGPT, I've been building and managing these intelligent systems for years — long before they became the latest trend. The difference between a basic chatbot and true conversational AI is like comparing a vending machine to a knowledgeable store clerk who remembers your preferences.

 

What's exciting for small businesses today is that technology that once required enterprise budgets and technical teams is now accessible to entrepreneurs. Modern AI advertising tools can automatically write your ad copy, optimize your campaigns while you sleep, and even have personalized conversations with potential customers. The key is understanding which tools actually solve real business problems versus expensive tech demos that sound impressive but don't move the needle.

 

Behind the scenes, these systems use advanced frameworks like Model Context Protocol (MCP) to coordinate multiple AI agents — but you don't need to understand the technical details to benefit from them. What matters is knowing how to implement these tools strategically to grow your business without breaking your budget.

 

Below, you'll find practical guides and real-world strategies that cut through the hype and focus on what actually works for businesses like yours:

The Beginner’s Guide to the Chatbot Development Lifecycle

Learn all about the chatbot development lifecycle and the importance of each of these phases to ensure the performance, adoption, and support processes are in...
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Employee Chatbots – 9 Ways to Improve Employee Satisfaction

Learn how an employee chatbot can help your business onboard new recruits from their first day on the job or change in position and roles....
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Chatbot and Conversational Agent – What’s the difference?

Learn about the differences between a chatbot and conversational agent. All chatbots are conversational agents, but not all conversational agents are chatbots.  With so many...
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15 Chatbot Implementation Challenges to Overcome

Is your organization planning on implementing a chatbot? As someone who has been a chatbot product owner, I am going to share with you real...
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