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Seng Nickerson | Digital Ads Strategy & Growth

Helping businesses spend smarter and grow faster with clear, actionable advertising strategies.

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Conversational AI & Smart Advertising Agent Strategies

Think of conversational AI as having a smart sales assistant that never sleeps, never takes a break, and gets better at helping your customers every single day. While most business owners are just discovering ChatGPT, I've been building and managing these intelligent systems for years — long before they became the latest trend. The difference between a basic chatbot and true conversational AI is like comparing a vending machine to a knowledgeable store clerk who remembers your preferences.

 

What's exciting for small businesses today is that technology that once required enterprise budgets and technical teams is now accessible to entrepreneurs. Modern AI advertising tools can automatically write your ad copy, optimize your campaigns while you sleep, and even have personalized conversations with potential customers. The key is understanding which tools actually solve real business problems versus expensive tech demos that sound impressive but don't move the needle.

 

Behind the scenes, these systems use advanced frameworks like Model Context Protocol (MCP) to coordinate multiple AI agents — but you don't need to understand the technical details to benefit from them. What matters is knowing how to implement these tools strategically to grow your business without breaking your budget.

 

Below, you'll find practical guides and real-world strategies that cut through the hype and focus on what actually works for businesses like yours:

Difference Between Bot Service and Bot Framework

If you are planning on using Azure to create a chatbot, you might be wondering what the difference is between Bot Service and Bot Framework....
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What technology is used in a chatbot?

If you are looking to start understanding the foundational concepts of building a chatbot, this article will discuss the various technology stacks that are required...
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How to Create a WordPress Chatbot Using Google Dialogflow (Free Version)

In this post, you can learn how to use the free edition of Dialogflow (known as Dialogflow Essentials) and add a FREE chatbot to your...
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The Difference Between Chatbots and Robotic Process Automation (RPA)

Learn about the differences and similarities between chatbots and robotic process automation. Both chatbots and RPA have reached a level of unrivaled sophistication while also...
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Chatbots with Large Cloud Providers – AWS vs GCP vs Azure

Chances are, your large enterprise has a partnership or agreement in place with one of the big three cloud providers and you are probably wanting...
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Chatbot Request for Proposal – RFP Template

If you are looking to implement a chatbot for your company, it's important that you ask the right questions. It might be a stressful decision...
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