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Seng Nickerson | Digital Ads Strategy & Growth

Helping businesses spend smarter and grow faster with clear, actionable advertising strategies.

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Conversational AI & Smart Advertising Agent Strategies

Think of conversational AI as having a smart sales assistant that never sleeps, never takes a break, and gets better at helping your customers every single day. While most business owners are just discovering ChatGPT, I've been building and managing these intelligent systems for years — long before they became the latest trend. The difference between a basic chatbot and true conversational AI is like comparing a vending machine to a knowledgeable store clerk who remembers your preferences.

 

What's exciting for small businesses today is that technology that once required enterprise budgets and technical teams is now accessible to entrepreneurs. Modern AI advertising tools can automatically write your ad copy, optimize your campaigns while you sleep, and even have personalized conversations with potential customers. The key is understanding which tools actually solve real business problems versus expensive tech demos that sound impressive but don't move the needle.

 

Behind the scenes, these systems use advanced frameworks like Model Context Protocol (MCP) to coordinate multiple AI agents — but you don't need to understand the technical details to benefit from them. What matters is knowing how to implement these tools strategically to grow your business without breaking your budget.

 

Below, you'll find practical guides and real-world strategies that cut through the hype and focus on what actually works for businesses like yours:

33+ Common Chatbot Intents

Learn about the most common chatbot intents that are used and how you can implement them in your next chatbot project. When creating a new...
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Problems That Chatbots Solve

If you are wondering whether a chatbot could be a solution to a problem within your organization, this post will talk about the problems that...
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What’s the Difference Between Amazon Lex vs Amazon Polly?

If you are wanting to create a chatbot with AWS services, in this post you'll learn the difference between Amazon Lex compared to Amazon Polly....
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What is a Discord Bot?

Learn all about Discord and how a Discord bot can help manage your community. First, for those that are new to Discord, I'm going to...
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What’s the Difference Between LUIS and QNAMaker from Microsoft Azure?

Azure has a ton of different services that all work well together. Two common services that are used are LUIS and QnA Maker if you...
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Difference Between Dialogflow and Azure Bot Service

Learn the difference between Google's Dialogflow versus Azure Bot Service. If you are planning on creating a chatbot with two large cloud providers, this post...
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