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Seng Nickerson | Digital Ads Strategy & Growth

Helping businesses spend smarter and grow faster with clear, actionable advertising strategies.

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Conversational AI & Smart Advertising Agent Strategies

Think of conversational AI as having a smart sales assistant that never sleeps, never takes a break, and gets better at helping your customers every single day. While most business owners are just discovering ChatGPT, I've been building and managing these intelligent systems for years — long before they became the latest trend. The difference between a basic chatbot and true conversational AI is like comparing a vending machine to a knowledgeable store clerk who remembers your preferences.

 

What's exciting for small businesses today is that technology that once required enterprise budgets and technical teams is now accessible to entrepreneurs. Modern AI advertising tools can automatically write your ad copy, optimize your campaigns while you sleep, and even have personalized conversations with potential customers. The key is understanding which tools actually solve real business problems versus expensive tech demos that sound impressive but don't move the needle.

 

Behind the scenes, these systems use advanced frameworks like Model Context Protocol (MCP) to coordinate multiple AI agents — but you don't need to understand the technical details to benefit from them. What matters is knowing how to implement these tools strategically to grow your business without breaking your budget.

 

Below, you'll find practical guides and real-world strategies that cut through the hype and focus on what actually works for businesses like yours:

Conversational Marketing with Chatbots

Learn how conversational marketing strategies can help businesses better understand their customers while also achieving business outcomes. In the age of technology and big data,...
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Chatbot Limitations – The Truth About Developing a Chatbot

In this post, learn all about the limitations for a chatbot as well as some tips before you get started on our chatbot development journey....
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Chatbot Deflection Overview Guide – Strategies for Your Business

If you are building a chatbot, learn all about chatbot deflection, why they are important, and measuring deflection rates that matter. Chatbot deflection is also...
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What’s the Difference Between AWS Chatbot vs Amazon Lex?

Learn the difference between AWS Chatbot and Amazon Lex and how you can use both of these services from Amazon. If you are looking to...
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Chatbot Sentiment Analysis – Overview and How to Use It

Learn all about how sentiment analysis can help increase engagement with your customers to better help them find the information they need. Conducting sentiment analysis...
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How to Become a Conversational Designer

Learn all about what a Conversational Designer is and how you can start your career in conversational design. Conversational design relatively newer industry that brings...
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