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Seng Nickerson | Digital Ads Strategy & Growth

Helping businesses spend smarter and grow faster with clear, actionable advertising strategies.

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Conversational AI & Smart Advertising Agent Strategies

Think of conversational AI as having a smart sales assistant that never sleeps, never takes a break, and gets better at helping your customers every single day. While most business owners are just discovering ChatGPT, I've been building and managing these intelligent systems for years — long before they became the latest trend. The difference between a basic chatbot and true conversational AI is like comparing a vending machine to a knowledgeable store clerk who remembers your preferences.

 

What's exciting for small businesses today is that technology that once required enterprise budgets and technical teams is now accessible to entrepreneurs. Modern AI advertising tools can automatically write your ad copy, optimize your campaigns while you sleep, and even have personalized conversations with potential customers. The key is understanding which tools actually solve real business problems versus expensive tech demos that sound impressive but don't move the needle.

 

Behind the scenes, these systems use advanced frameworks like Model Context Protocol (MCP) to coordinate multiple AI agents — but you don't need to understand the technical details to benefit from them. What matters is knowing how to implement these tools strategically to grow your business without breaking your budget.

 

Below, you'll find practical guides and real-world strategies that cut through the hype and focus on what actually works for businesses like yours:

ChatGPT – OpenAI Artificial Intelligence

ChatGPT has become the talk of the internet due to its ability to write content and answer questions thoroughly. Below, I'll explain what it is,...
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How to Store Data for Chatbots

There are so many ways to store data for chatbots. In this post, learn how you can store data for your chatbot conversations. When building...
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Chatbot Architecture – 4 Essential Components Explained

Learn the essential technical components of building a chatbot and what is involved in order to choose the right platform. Choosing the right platform when...
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21+ Chatbot Hackathon Ideas – Winning Projects

Organizing a hackathon is a way for software engineers, developers, and ethical hackers come together to collaborate and create innovative ideas with realistic solutions to...
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Chatbots and Digital Marketing – Overview and How They Work Together

This is an overview of chatbots and digital marketing, how both efforts can work together to help businesses market their products and services. With the...
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Chatbots vs Search Engines – What’s the Difference?

Learn about the differences and similarities between search engines and chatbots. One of the greatest things provided by the internet is the ease of which...
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